October 29, 2026 — IHG Hotels & Resorts is bringing its Ruby brand to Asia Pacific for the first time with a 184-room hotel in Bangkok’s Sathorn business district, expected to open in 2027.
What is happening
IHG announced on October 29 that it has agreed a new Ruby hotel in Bangkok in partnership with Asset World Corp (AWC), a Thai lifestyle real-estate group. It will be Ruby’s first hotel in Thailand and in the Asia Pacific region. The hotel’s full name and exact opening date have not been announced.
Ruby is an urban lifestyle brand that IHG acquired. It focuses on characterful hotels in central locations, with design-led rooms and self-service technology. The brand has more than 40 hotels open or in the pipeline in Europe and the United States and is aiming for more than 120 over the next decade.
| Detail | What’s been announced |
|---|---|
| Property | Ruby hotel, Bangkok (name TBA) |
| Brand / company | Ruby / IHG Hotels & Resorts, in partnership with Asset World Corp (AWC) |
| Location | Sathorn CBD (Silom–Sathorn area), Bangkok, Thailand |
| Status | Announced October 29, 2026 |
| Opening | 2027 (exact date TBA) |
| Rooms | 184 |
| Key features | 24-hour bar, live music in the evenings, in-room Marshall speakers and guitars to borrow, oversized beds, rainfall showers |
The design will draw on 1920s Siam, and IHG plans collaborations with local artists and social enterprises. Ruby will be the sixth IHG brand in Bangkok. IHG says it has 42 hotels open and 41 in the pipeline across Thailand.
What it means for travelers
- Getting there: Bangkok has two airports, Suvarnabhumi (BKK) and Don Mueang (DMK). The release does not give transfer times to Sathorn.
- Nothing to book yet: No opening date or reservation date has been set. Watch for an announcement in 2027.
- Loyalty: The release does not say how the hotel will work with IHG One Rewards. Check closer to opening.
Sources
- IHG Hotels & Resorts — “IHG Hotels & Resorts Introduces Ruby to Thailand, Marking the Brand’s Asia Pacific Entry” — ihgplc.com
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